Singapore Heart Foundation - Human Storytelling
Industry:
Non-Profit / Health Advocacy
Target Audience:
Singapore residents, donors, sponsors and community stakeholders
Marketing Objective:
Build awareness around heart health, humanise the organisation through patient stories, and strengthen engagement with supporters and sponsors.
What I Did:
Worked closely with the marketing team on end-to-end content production, from ideation and storyboarding to filming, editing and post-production, with a focus on patient storytelling and event coverage.
Developed the concept and storyboard, recorded and edited the video, and shaped the narrative around a real patient experience.
Marketing role: Humanise the organisation, build an emotional connection and make heart-health messaging more relatable.
Patient Storytelling Campaign
Sponsor & Event Coverage
Produced event content around the charity golf tournament, which recognised long-standing supporters and sponsors of Singapore Heart Foundation.
Marketing role: Sponsor recognition, stakeholder engagement and documenting community support around the organisation.