Multi-Channel Growth at Huobi Global
Industry:
Cryptocurrency Exchange
Target Audience:
Global retail crypto users, with a focus on SEA and Europe
Marketing Objective:
Grow brand awareness, onboard new users, and increase engagement across Huobi’s products, campaigns and token listings.
What I Did:
Built a multi-format content and community strategy across written content, YouTube, AMAs, Twitter Spaces and livestreams. I used educational and short-form content to create awareness, while founder interviews, listings content and campaign-led programming helped support product discovery and user acquisition.
Short-form / YouTube content
Used short-form educational and campaign content to build awareness quickly, particularly across SEA audiences.
Huobi Learn / Educational content
Created educational content around crypto concepts and products to help users understand the market while keeping Huobi top-of-mind as their trading platform.
AMAs, Spaces & Livestreams
Hosted conversations with project founders around token listings, launches and campaigns, combining community engagement with product and ecosystem marketing.