Coins.ph - Education-led Growth
Industry:
Cryptocurrency Exchange
Target Audience:
Retail Users in the Philippines, including new and existing users
Marketing Objective:
Educate users, increase engagement, and drive adoption of relevant products and features.
What I Did:
Built Coins Academy from scratch as an education-led content engine supporting onboarding, retention, product discovery and campaign amplification.
NFTs Explained: A Beginner's Guide to Non-Fungible Tokens
Concept selling of what NFTs are and how users can purchase them with Coins.ph which helps us to increase trading volume on the exchange
Fundamental vs. Technical Analysis for Crypto: A Beginner’s Guide
Coins.ph introduced Coins Pro, which enabled PHP pairs. This was targeted at mainly Philippines users because on-ramping was a lot easier and it was between currencies that they understood and use on a daily basis.
What is Coins Arcade?
During the Play-to-Earn season, we worked with some game projects like GenoPets and MetaDerby, to have Play-to-Earn in a category called Coins Arcade, and this would have served users who are crypto-curious but still undecided about whether they should purchase. Coins Arcade covered that gap by giving free game tokens to teach users how to use digital assets.