Tenity - Accelerator & Founder Marketing
Industry:
Venture Capital & Accelerator
Target Audience:
Founders, ecosystem partners, corporate sponsors & investors
Marketing Objective:
Attract high-quality founders, showcase portfolio companies, and build visibility for partner-backed accelerator programmes.
What I Did:
Positioned accelerator programmes, created founder-led content, supported founder acquisition, and built key moments such as Demo Days to generate visibility for startups and programme partners.
A testimonial-led content series featuring founders from our accelerator programmes.
The goal was to turn founders’ experiences into social proof, helping future applicants understand the programme while reinforcing Tenity’s credibility with partners and the broader startup ecosystem.
Founder Story Series
XRPL Demo Day
I hosted and helped shape the Demo Day experience for accelerator cohorts, bringing together founders, investors, ecosystem partners and prospective programme participants.
Beyond the pitches themselves, I used the event as a relationship-building and marketing touchpoint, curating introductions, facilitating networking and helping partners understand the quality of founders coming through the programme.
Demo Day also became a natural “soft sell” for future cohorts and corporate partners by showing the programme in action rather than simply describing it.